Across sectors, nonprofit and small business leaders are doing extraordinary work within increasingly complex systems — stretching limited budgets, navigating uncertainty, and balancing care for their teams with the growing demands of those they serve.
Our Solutions
We believe nonprofits & small business owners deserve tools & strategies that make their work sustainable—not heavier. Our solutions include: intuitive systems that streamline operations, visual identities that communicate with clarity & purpose, and digital tools that expand functionality without overwhelming capacity.
Our Process
We start by building trust and understanding the deeper purpose behind each project. From there, we move with intention—blending design thinking, systems strategy, and community insight to drive growth and meaningful change.Our philosophy: democratizing design, empowering changemakers and entrepreneurs, and teaching how to build impactful, professional systems on a shrinking budget.
Our Service Delivery
OWL offers flexible support at every stage of growth—Products & Trainings build skills, Sprint Projects deliver quick, high-impact solutions, and Retainer Agreements provide ongoing creative and strategic partnership for lasting impact.Our approach is inherently collaborative, culturally responsive, and strategically crafted to serve organizations and individuals driving social change, with limited resources and capacity.We offer support in one or a combination of three (3) ways:
Your Full Tech Stack
Our work & skills position cost effective design and digital tools like Canva, Carrd, Postcard.page, & Google Workspace (with its built in AI tools), as accessible bridges to professional storytelling, brand coherence, and operational efficiency.
Start with a lean, budget-friendly setup under $25/month, or scale up to a fully featured stack of tools for under $50/month.
Explore how we can use this integrated toolkit to streamline your workflow, strengthen your brand, and bring your vision to life.
Case Study
Building a Legacy
How Odenkyem Wade Limited (OWL), LLC helped launch and scale My Legacy Group, Inc. — transforming a vision into a structured, fundable nonprofit delivering transitional housing for youth aging out of foster care.
My Legacy Group (MLG) launched with a clear and urgent purpose: transitional housing and life-skills support for vulnerable youth in Prince Georges County, Maryland. But at inception, the organization faced significant early-stage barriers that stood between vision and impact.
OWL's Role:
Strategic Backbone.
Implementation Partner.
Odenkyem-Wade Limited served as MLG's full-service capacity building partner — not just advising, but building alongside the organization across four critical domains: Business Development, Operational Systems, Branding, and Program Design.
A Full-Spectrum Buildout
MLG required end-to-end capacity building — not just advisory support, but hands-on implementation across every pillar of organizational readiness.
Business Identity
Clear Mission, Vision, visual language, and public positioning,
Operational Systems
Workflows, data, compliance, and communications
Program Design
Structured resident journey and service curriculum
Funding & Partnerships
Diversified strategy and coalition positioning
Service Segment 1
Business Development & Strategy
Core Value Proposition
Refined MLG's service model and identified youth aging out of foster care as the primary service population.
Funding Strategy
Aligned with HUD funding, philanthropy, grants, and a service based support model, in partnership with volunteer organizations.
Partnership Pipeline
Built outreach strategy targeting CASA, PG Changemakers, Maryland Youth Mental Health Corps & other local nonprofits.
MLG is ready
for dynamic partnerships
Service Segment 2
Branding & Market Identity
OWL refined MLG's mission, voice, and public narrative — shifting the brand to center youth aging out of foster care and the promise of legacy building. The result: a coherent, emotionally resonant identity across every platform.
Brand Elements
OWL refined MLG's mission, voice, and public narrative — shifting the brand to center youth aging out of foster care and the promise of legacy building. The result: a coherent, emotionally resonant identity across every platform.
Tools
Service Segment 3
Operational Structure & Systems
What OWL Built:
Integrated Google Workspace–based Eco-system:
SOPs & Workflows (Docs, Sheets, Forms, Drive, NotebookLM)
Google Workspace for Business Setup; admin, website domain & email
Structured intake and resident tracking systems (Docs, Sheets, Forms)
Budget allocation model with HUD, grants, donations, and escrow breakdown (Docs, Sheets)
Compliance guidance and nonprofit operations framework (Docs, Forms, NotebookLM)
Program outcomes and evaluation structure (Docs, Sheets, Forms)
AI powered Organizational Knowledgebase (NotebookLM)
Seamless Integrations with other invaluable business tools like:
Meetings, Webinars, Resident/Staff Check-ins
AI Powered, Brand ready presentations & Documents
Digital Marketing content generation, & scheduling
Donation & payment processing, and Invoicing
Scheduling & Booking client
Optional Add-ons:
Organizational Resource Hub/Intranet
Programmatic Learning Management System
On-going hourly-based content management & system updates
Other Example:
Service Segment 4
Program Design & Impact Framing
OWL co-designed MLG's core 6–12 month transitional program — grounded in evidence-based practices and structured for funder credibility.
Safety
Safety & stability for individuals to rebuild their lives with personalized support plans, tailored resources and guidance based on their unique circumstances.
Community
Connection to networks, mentors, and local resources. Individuals are empowered to forge supportive relationships and access opportunities for self-sufficiency.
Confidence
Financial literacy, social-emotional learning (SEL), and workforce readiness; essential skills for personal and professional success, and future planning.
The resident journey was designed as a structured, outcomes-oriented pathway — moving youth from intake through stabilization, skill-building, and successful independent transition.
Intake >
Stability >
Life Skills >
Transition >>
Impact Summary
A Community-Rooted Solution to Housing Instability
With its foundation firmly in place, My Legacy Group is poised to move from infrastructure to impact. The next phase focuses on activation, growth, and measurable community outcomes.
Structured & Fundable
Transitioned from concept to an operationally viable, grant-ready nonprofit
Clear Niche
Established a differentiated position in foster youth transitional housing
Built to Scale
Infrastructure, systems, and frameworks designed for sustainable growth.
Other Example:
Client Testimony
"I had the vision and the heart for this work—but I did not have a background in nonprofit management or a clear understanding of how to structure my idea in a way that could actually create impact and a legacy for myself and my son. OWL met me in that space with patience, clarity, and a deep respect for the mission I was trying to build.They didn’t just “provide services”—they walked with me through every step. From shaping the vision and defining our target population, to building out our programs, systems, and messaging, they helped turn what felt overwhelming into something tangible and achievable. They broke things down in a way that made sense, taught me how to think about the work strategically, and ensured that everything we built was aligned with both impact and sustainability.Because of their support, I now feel equipped—not just with a nonprofit, but with a foundation. I understand my organization in a way I didn’t before. I feel confident speaking to partners, pursuing funding, and leading this work with intention.
OWL helped me move from having an idea to building something real. And more importantly, they helped me believe that I am capable of carrying this forward.
I’m truly grateful for the partnership and the care they’ve put into helping My Legacy Group grow."
Systems Building & Operations
Google Workspace: The Ultimate Business Hub
Odenkyem-Wade Limited (OWL), LLC, uses Google Workspace applications like Gmail, Drive, Docs, Sheets, Meet, & Calendar, to design collaborative environments where communication, project management, and data sharing flow seamlessly. By integrating Google Workspace’s AI capabilities, including Gemini, NotebookLM, and Google AI Studio, we help clients automate routine work, organize knowledge, and generate actionable insights in real time.
Features
Cloud-Based Ecosystem
Workspace Ecosystem unifies Gmail, Drive, Docs, Calendar, Sheets, Slides, and Meet — creating seamless communication, shared storage, & transparent workflows.
AI-Powered Productivity
Gemini for Workspace aids in drafting emails, proposals, summarizing meetings, quick data analysis and visualization, and generating forms and reports.
Integrations & Automation
Integrated third party tools and apps can record & transcribe meetings, create automations for repetitive tasks, and build no code apps, & custom data interfaces
Google Workspace offers several service packages tailored to different types of users and organizational needs.
Most business level workspace plans are suitable for small to medium-sized businesses with 1-500 users.
Most business level workspace plans are suitable for small to medium-sized businesses with 1-500 users.Through Google for Nonprofits, eligible organizations get access to Google Workspace offers at discounted rates - up to 75%+ off standard pricing.
How We Support
By weaving together our expertise with Google Workspace , OWL creates adaptive digital ecosystems, supporting clients with:
System Setup & Workspace App Integrations (Sheets, Docs, Forms, Slides, Meets, Calendar)
AI-Assisted Workflows for Efficiency
Real-Time Dashboards (Sheets + Looker Studio)
Custom Automations & AI Tools (AppSheet, Firebase)
Knowledge Management Systems (Drive, NotebookLM, Classroom)
Training & Capacity Building
In short, we design systems that learn with you—helping your organization evolve as it scales and your impact grows.
Seamless Integrations with other business tools like:
Meetings, Webinars, Client/Staff Check-ins
Teams communicate & collaborate efficiently
Build custom workflows, organize & visualize data
Donation & payment processing, and Invoicing
Workflow automation; over 5,000 app integrations
Basic Workflow Example
The above illustrated workflow collects participant/impact data
Custom Google Form Survey collects participant data or impact metric,
Feeding directly into Google Sheets for tracking.
Data is automatically stored in Google Drive Cloud Storage.
Connecting the Sheet to Airtable allows for structured automations, with connections to other productivity apps, like Slack & Trello, and customizable visual interfaces.
Airtable's interactive interface, can then be published and embedded on a Carrd-hosted resource hub or landing page for stakeholder awareness and impact framing.
Example:
Similar workflows can also be adapted for:
Onboarding
Sales/Lead Tracking
Customer/Staff Feedback
And much more!!
Connect with us for support!
Use our affiliate link to get started and get a 14-day trial and receive an exclusive discount when you try Google Workspace for your business.
Crafting an online presence
Web design Made Simple
Carrd and Postcard.page offer professional design and storytelling power without the high cost of traditional web development. OWL helps small businesses and nonprofits use these platforms to create sites that look great, load fast, and communicate purpose clearly.
The Perfect Website Builder
for Small Businesses & Nonprofits
Low Cost & Accessible
Using Carrd as our primary tool, OWL builds clients a standout online presence that is easy to build and edit, accessible to all, and low cost.
Carrd is simple, responsive, and totally free to start.
All the features you need
Rich Media Embedding
Multilingual Support
Integrated Forms
Responsive Mobile-First Design
Built-in SEO Tools
Custom Domains
Site Analytics
Access Premium Features and additional sites for
One low annual cost
Carrd Plans start at $9/year for 3 premium websites
Real-World USe Cases
Use Referral Code: 5H74V67J
at Check-Out for an exclusive discount.
OWL Carrd Builds
At Odenkyem-Wade Limited (OWL), LLC, we take Carrd’s simplicity and push it further. While Carrd is known for its one-page designs, our team transforms those templates into multi-page, dynamic websites and portfolios - using creative design structures, embedded navigation, and connected sections, that evolve with your organization’s needs.
Built By OWL / Powered by Carrd
Postcard.page enhances audience engagement by pairing your landing page with well-designed, story-driven updates. It’s an effortless way to share newsletters, announcements, or project highlights.OWL has used Postcard.page as an accessible way to introduce ourselves and our philosophies, prior to building our landing page. Additionally, we will be using it to showcase our upcoming newsletter content (samples below).Get alerted when we roll out our first issue, by subscribing to our Postcard.
Brand Development & Design
Canva stands out as the most accessible, affordable, and versatile design tool for small businesses and nonprofits. With its intuitive drag-and-drop interface, anyone—regardless of design experience—can create professional-quality graphics, presentations, and marketing materials in minutes.Canva’s free tier offers robust functionality, while Canva Pro unlocks brand kits, premium templates, and AI-powered tools for just a fraction of traditional software costs.From social media campaigns and event flyers to pitch decks and annual reports, Canva empowers teams to maintain a consistent, polished brand presence without needing an in-house designer.
We stay at the forefront of digital design by continuously exploring and integrating Canva’s latest features and innovations, to ensure every project reflects the most current design standards.Take a look at what we've been able to create.
Logos & Character Designs
Every logo and brand element we create tells a story. We blend cultural insight, authenticity, and personality to design identities that resonate deeply with your mission and audience.
In-house
Our logo is a visual reflection of our philosophy, heritage, and purpose. The owl’s steady gaze symbolizes clarity and discernment—the ability to see patterns where others see noise—while its open form evokes transparency, knowledge-sharing, and connection.We chose to represent OWL with a mascot—Oden, our Wise and Adorable Digital Executive—because we believe learning and growth should feel approachable. Oden also embodies wisdom, curiosity, and creative insight—the same values that guide our work. His friendly presence helps demystify complex ideas, allowing our message to land safely for everyone.
Oden (OWL mascot)
Client Logos & Character Sketches
Johns Hopkins Medicine |
VOISES for Youth Program
My Legacy Group, Inc |
Transitional Housing Provider
Marketing & Recruitment
Social Marketing
Social marketing uses design and communication strategies to influence positive social and behavioral change, rather than simply promote products or services. At OWL, we create research-driven campaigns that blend storytelling, data, and cultural insight to inspire action, shift perceptions, and amplify the impact of community-centered initiatives.
Infographics/Posters/Flyers
We design cohesive print materials, infographics, and social media campaigns that elevate your message, attract the right audience, and strengthen your brand presence.
Digital Publishing with Heyzine
Video & Presentations
OWL produces engaging, story-driven videos and presentations that educate, inspire, and connect. From training and curriculum videos to creative content for YouTube and social media, we craft visuals that make learning accessible and messaging unforgettable.
Curriculum Design
Designed with both educators and learners in mind, our curriculum content blends storytelling, motion graphics, and accessible language to make concepts come alive.
Digital Harbor Foundation/AmeriCorps
Medical Heroes: Coding & Robitics
Using the Micro:bit and Cutebot as creative tools, students learn how code can bring their ideas to life—turning them into digital heroes who command motion, light, and sound.
By framing coding as a superpower for creativity, problem-solving, and teamwork, the presentation empowers young learners to see themselves as innovators capable of shaping the world around them.
Compass Corps: Social Emotional Learning Program
This engaging SEL presentation uses a superhero motif to help participants discover their inner strengths and understand how personality shapes communication and collaboration. Drawing from the True Colors Personality Inventory and Keirsey Temperament Sorter, it guides learners through interactive activities that reveal their core traits, values, and motivators.
Enoch Pratt Free Library/Maryland Peer Advisory Council
Training: Completing Timesheets
Created for the Peer Navigator Trainee cohort stationed at Enoch Pratt Free Library (EPFL), & trained by the Maryland Peer Advisory Council in Baltimore, this step-by-step training video combines live demonstrations with easy-to-follow visuals, to ensure trainees can confidently manage & report their work hours.
Getting Started with Udemy
This short, easy-to-follow tutorial guides Peer Navigator Trainees and the public, through the process of accessing and navigating Udemy, as a free resource available with a library card from the Enoch Pratt Free Library. Udemy is an expansive and free education resource for professional development.
Creative Video Production
Our creative videos are fully original productions—crafted from the ground up using a blend of generative AI and individually selected Canva Pro elements. No templates, shortcuts, or presets—every vector, asset, and background is intentionally chosen and arranged to create visual harmony, narrative flow, and emotional resonance.
Youtube Channel
The Crocodile Teeth YouTube channel is a deeply personal outlet for creative expression and healing for OWL co-founder, Chris-De-Vaun, during a time of profound change. In the wake of the pandemic and major life transitions, He found comfort in the process of learning—exploring new design techniques, mastering Canva, and discovering how creativity could restore a sense of purpose and peace.Consider subscribing & join his journey of embracing creativity through visual and musical expression.
Mobile Video
This short video introduces Odenkyem-Wade Limited (OWL) & its founders, Chris-De-Vaun & Marcus. Through warm visuals and authentic storytelling, it shares the mission behind OWL to a mobile audience.
This short video showcases the creative magic that happens when Midjourney’s AI-generated graphics are seamlessly blended with thoughtfully placed Canva elements to create visually stunning, cohesive designs.
Templates & Downloads
Access a growing library of customizable resources designed to make your work easier and more efficient. Our templates are available in Google Docs, Sheets, Slides, Drive Folders, and Forms—each with simple instructions to make your own.Coming soon: fully customizable Carrd templates to help you design your own site with ease.
Canva Video Asset Template
Canva Poster with Animation Template
Canva Infographic Template
Employment Offer Letter Template
Productive Thinking Model Template
Social Media Marketing & SEO Growth Strategy Template
Process Diagnostic Assessment
OWL Business Plan Template & Guide
Grant Application Tracker
Tutorials
We will soon be releasing easy to follow trainings & full How-To Videos.Stay Tuned.
Thank you for Visiting
Thank you for taking the time to learn about OWL.We look forward to working together to bring your vision to life—with clarity, creativity, and heart.
Connect With Us
Website & graphic assets lovingly crafted and curated by:
Odenkyem Wade Limited (OWL), LLC